BUILT ON DISCIPLINE. DRIVEN BY PURPOSE.
With over 18 years of performance training experience and a foundation in Marine Corps leadership, Coach Justin Richard brings unmatched discipline, precision, and accountability to athletic development in Henrico, VA.
Coach Justin's journey through competitive baseball, mixed martial arts, bodybuilding, and years of tactical training as a Marine has shaped a coaching philosophy that's high-energy, disciplined, and relentlessly focused on excellence. With mastery in exercise science and nearly two decades of leadership experience, he coaches with precision and intent pushing every athlete to move, think, and perform like a professional.
His diverse athletic background provides a unique perspective on what it takes to succeed under pressure. Whether developing youth athletes' foundational movement patterns or preparing competitive players for college recruitment, Coach Justin creates an environment where every rep has purpose and every athlete is accountable to championship standards.
What sets Coach Justin apart is his ability to deliver a college-level development system to youth athletes combining elite physical training, mental performance, and leadership development into one unified approach. Backed by Precision Nutrition Level 1 certification and specialized training in movement analysis and sport-specific performance, he builds not just stronger, faster athletes, but confident, resilient leaders who excel both on and off the field.

OUR MISSION
DEVELOPING COMPLETE ATHLETES


WHAT ATHLETES & PARENTS SAY
Real results from real athletes training with BSF Elite Performance in Henrico, VA.
EXPERIENCE THE BSF DIFFERENCE
Get a complimentary training session and basic athlete evaluation no strings attached.

